Search Engine Optimization
Dominate Local Search. Generate Qualified Leads. Grow Your Business.
Search Engine Optimization Services for Central Texas Businesses
When your ideal customers in Temple, Waco, or anywhere in Central Texas search for your services, do they find you or your competitors? If you’re not on the first page of Google, you’re losing business every single day.
Most Central Texas businesses struggle with SEO because they don’t know how to rank for local keywords, they’ve been burned by agencies that overpromise and underdeliver, or they’re too busy running their business to keep up with Google’s constant algorithm changes.
The Solution: A True Local SEO Partner
At Cen-Tex Marketing, we’re not just another SEO agency. We’re your local growth partners, dedicated to making your business the #1 choice in your service area through proven, data-driven SEO retainer packages.
Proudly Serving Businesses Throughout Central Texas
Comprehensive SEO Solutions
We offer a full spectrum of SEO services to cover every aspect of your online presence:
- On-Page SEO: Optimizing individual pages to rank higher and earn more relevant traffic.
- Off-Page SEO: Building authority through quality backlinks and social signals.
- Technical SEO: Improving site speed, mobile-friendliness, and crawlability.
- Server-Side SEO: Enhancing server performance to boost site accessibility.
- Schema Markup: Implementing structured data to help search engines understand your content better.
Proactive Consulting
Understanding your audience is key to a successful SEO strategy. Our proactive consulting services help you:
- Identify Who Is Searching: Gain insights into the demographics and behaviors of your potential customers.
- Locate Your Audience: Discover where your customers are coming from geographically.
- Analyze Search Volumes: Understand the demand for your products or services through keyword research.
Complete SEO Audits
Not sure where to start? Our comprehensive SEO audits provide a detailed analysis of your current online presence, identifying areas of improvement and opportunities for growth.
Our SEO Process
Discovery Phase
We begin by understanding your business goals and target audience.
Keyword Research
Identify high-impact keywords relevant to your industry in Central Texas.
Audit and Analysis
Conduct a thorough audit of your website's SEO performance.
Strategy Development
Create a customized Search Engine Optimization plan tailored to your needs.
Implementation
Optimize your website using the latest SEO best practices.
Monitoring and Reporting
Track your site's performance and provide regular updates.
Continuous Optimization
Adjust and optimize strategies based on data and industry trends.
Support
Ongoing maintenance and updates keep your site running smoothly.
Benefits of SEO with Cen-Tex Marketing
Increased Online Visibility
Boost your rankings on search engines like Google.
Higher Quality Traffic
Attract visitors who are actively searching for your services.
Better User Experience
Improve site usability, leading to higher engagement and conversions.
Local Market Expertise
Our deep understanding of the Central Texas market gives you a competitive edge.
Technical SEO & Reporting FAQs
Search Engine Optimization Frequently Asked Questions
SEO Strategy & Approach FAQs
What makes your SEO approach different from other agencies?
We focus exclusively on local and regional SEO for Central Texas businesses, which means we understand the unique search behavior and competitive landscape of your market. Unlike national agencies that use cookie-cutter strategies, we build custom campaigns around the specific cities, neighborhoods, and service areas where your customers actually search. We also provide complete transparency. You’ll see exactly what we’re doing, why we’re doing it, and the results we’re achieving through detailed monthly reports and regular strategy calls.
Do you use white-hat or black-hat SEO techniques?
We exclusively use white-hat, Google-approved SEO techniques that build sustainable, long-term rankings. We never use link farms, keyword stuffing, cloaking, or any tactics that could get your site penalized. Our approach focuses on creating genuine value for your users through high-quality content, technical optimization, and earning authoritative backlinks from real, relevant websites. This takes longer than shortcuts, but it’s the only way to build rankings that last.
How do you handle Google algorithm updates?
Google releases hundreds of algorithm updates each year, but our strategy is built on fundamentals that remain constant: user experience, quality content, and genuine authority. When major updates occur, we monitor your rankings closely, analyze any impacts, and adjust our tactics accordingly. Because we follow Google’s guidelines and focus on long-term quality rather than gaming the system, our clients typically see minimal negative impact (and often benefit) from major algorithm changes.
SEO Timeline & Results FAQs
How long until I see results from SEO?
We exclusively use white-hat, Google-approved SEO techniques that build sustainable, long-term rankings. We never use link farms, keyword stuffing, cloaking, or any tactics that could get your site penalized. Our approach focuses on creating genuine value for your users through high-quality content, technical optimization, and earning authoritative backlinks from real, relevant websites. This takes longer than shortcuts, but it’s the only way to build rankings that last.
What kind of results can I realistically expect?
While every business is different, and no returns are guarenteed, our typical clients see a 150-300% increase in organic traffic within the first year, along with 20-50 first-page keyword rankings in their target service areas. More importantly, you should expect a measurable increase in qualified leads (phone calls, form submissions, and quote requests) from people actively searching for your services. We set specific, measurable goals during our discovery phase and track progress monthly so you always know exactly where you stand.
What happens if I don't see SEO results in 6 months?
If you don’t see measurable improvement in your rankings, traffic, and visibility within 6 months, we’ll work an additional month completely free. However, this has never happened with a client who followed our recommendations and stayed committed to the strategy. SEO requires patience, but when done correctly, it always produces results. We’re so confident in our process that we’re willing to put our money where our mouth is.
SEO Investment & Contracts FAQs
Why should I pay monthly instead of a one-time fee?
SEO is not a one-time project. It is an ongoing competitive battle against everyone else vying for the first page of the search results. Your competitors are actively working to outrank you every single day. A one-time SEO project might give you a temporary boost, but without continuous optimization, content creation, and link building, your rankings will gradually decline. A monthly retainer ensures you’re constantly improving, adapting to algorithm changes, and staying ahead of competitors. Think of it like going to the gym: you can’t work out once and stay fit forever.
Do I have to sign a long-term contract?
We require a 6-month initial commitment to give the strategy time to work and deliver measurable results. After that, you’re on a month-to-month basis. We have to earn your business every single month by delivering quantitative results. We don’t believe in locking clients into long contracts; we believe in proving our value consistently. Most of our clients stay with us for years because the ROI is undeniable.
What if I need to pause or cancel my retainer?
You can cancel anytime after the initial 6-month term with 30 days’ notice. If you need to pause temporarily due to seasonality or budget constraints, we can discuss a reduced maintenance plan to protect your rankings while you’re not actively growing. However, we strongly recommend against stopping SEO completely, as you’ll lose momentum and rankings to competitors who continue investing.
Are there any hidden fees or additional costs?
No. Your monthly retainer covers everything outlined in your package: strategy, technical optimization, content creation, link building, reporting, and ongoing support. The only potential additional costs would be optional add-ons you specifically request, such as paid advertising management, website redesign, or additional content beyond your package limits. We’ll always discuss and approve any additional costs with you before proceeding.
Are there any hidden fees or additional costs?
No. Your monthly retainer covers everything outlined in your package: strategy, technical optimization, content creation, link building, reporting, and ongoing support. The only potential additional costs would be optional add-ons you specifically request, such as paid advertising management, website redesign, or additional content beyond your package limits. We’ll always discuss and approve any additional costs with you before proceeding.
SEO Services & Deliverables
What's included in my monthly retainer?
Every retainer includes technical SEO audits and fixes, keyword research and tracking, on-page optimization, content creation (blog posts and page optimization), local SEO and Google Business Profile management, link building, competitor analysis, and detailed monthly reporting. The specific volume of each service depends on which package you choose (Foundation, Growth, or Enterprise). You’ll also have direct access to your account manager for questions and strategy discussions.
Will you write content for my website?
Yes! Content creation is a core component of every retainer package. We’ll write SEO-optimized blog posts, service page copy, and location-specific landing pages tailored to your business and target keywords. All content is written by professional writers (not AI), researched specifically for your industry, and optimized for both search engines and human readers. You’ll have the opportunity to review and approve all content before it goes live.
Do you handle Google Business Profile (Google My Business) optimization?
Absolutely. Local SEO is one of our specialties, and Google Business Profile optimization is included in all packages. We’ll optimize your profile with the right categories, descriptions, photos, and posts; manage and respond to reviews; add regular updates and offers; and ensure your NAP (name, address, phone) information is consistent across the web. For many local businesses, this alone can dramatically increase visibility in local search and Google Maps.
Will I own the content you create?
Yes, 100%! All content we create (blog posts, page copy, graphics, etc.) becomes your property. If you ever leave, you keep everything we’ve built. We believe in creating genuine value for your business, not holding your content hostage.
Technical SEO & Reporting FAQs
Will SEO work for my industry/business type?
Yes. SEO works for virtually any business that customers search for online. Whether you’re a home builder, HVAC company, lawyer, restaurant, retailer, or service provider, people are searching for what you offer. We’ve delivered results for luxury home builders, hunting ranches, professional services, retail stores, and dozens of other industries. If people search for your services on Google, SEO will work for you.
Do I need a new website to start SEO?
Not necessarily. We can optimize your existing website as long as it’s functional and not built on an outdated platform. During our initial audit, we’ll assess your site’s technical foundation and let you know if any major changes are needed. In many cases, we can achieve excellent results with strategic improvements to your current site. If a redesign is necessary, we’ll be upfront about it and can help with that as well.
How do you measure and report results?
We provide detailed monthly reports that track your keyword rankings, organic traffic, click-through rates, conversions, and competitive positioning. You’ll see exactly which keywords you’re ranking for, how your traffic is growing, and how your visibility compares to competitors. We also provide Google Analytics and Google Search Console access so you can monitor performance in real-time. Beyond the numbers, we’ll show you the real business impact: leads, calls, and revenue generated from organic search.
Will I have a dedicated account manager?
Yes. Every client is assigned a dedicated SEO strategist who manages your account, communicates progress, and serves as your main point of contact. For Enterprise clients, you’ll have a senior strategist with direct access. We also have specialists for content, technical SEO, and link building working behind the scenes, but you’ll always have one primary contact who knows your business inside and out.
SEO Competitive & Market Questions
My competitors are already ranking #1. Can you still help me?
Absolutely. In fact, outranking established competitors is one of our specialties. Just because a competitor ranks #1 today doesn’t mean they’ll stay there. We analyze exactly why they’re ranking, identify weaknesses in their strategy, and build a plan to surpass them. Many of our best success stories involve taking clients from page 3+ to #1, even in highly competitive markets. It takes time and strategic effort, but it’s absolutely achievable.
What if my competitor is spending more on SEO than I can afford?
Budget matters, but it’s not everything. We often outrank competitors with larger budgets by being smarter and more strategic. We focus on high-value, low-competition keywords; create better, more targeted content; and build higher-quality backlinks. A well-executed Growth package can often outperform a poorly executed enterprise-level campaign. We’ll be honest about what’s realistic given your budget and competitive landscape.
Can you guarantee I'll rank #1 for my keywords?
No ethical SEO agency can guarantee specific rankings because Google’s algorithm is constantly changing and we don’t control it. However, we do guarantee measurable improvement in your overall visibility, traffic, and rankings within 6 months, or we’ll work an extra month free. Our goal is always to get you to #1 for your most valuable keywords, and we have a proven track record of doing exactly that—but we won’t make promises we can’t ethically keep.
Get in Touch.
Ready to take your marketing strategy to the next level? Fill out the form below, and let’s talk about your business goals. Our team is always excited to collaborate and find new ways to help you stand out in a crowded digital landscape.
Whether you’re exploring SEO solutions, aiming to launch a captivating website, or looking to automate your workflows with AI, we’re here to guide you every step of the way. We’ll approach your project with creativity, data-driven insights, and an unwavering commitment to your success. Drop us a line today, and let’s start turning your vision into reality.